Gray Matter

  Designing Fear Without Explanation A teaser trailer is often treated like a shorter version of a trailer. That assumption weakens it before it even begins. A trailer explains. A teaser suggests. A trailer gives context. A teaser creates anticipation and then steps back. When filmmakers blur that distinction, they usually reveal too much and gain very little in return. I am currently cutting a teaser for my next short film, Cemetery Hill , and the process has reinforced a lesson I have learned repeatedly over time. A teaser is not a summary of a film. It is its own creative object with a very specific responsibility. That responsibility is not to explain the story. It is to establish tone, restraint, and trust. The Real Job of a Teaser A teaser exists to communicate one thing clearly. This is the emotional experience you are offering. Nothing more. The moment a teaser starts introducing characters, outlining plot, or hinting at mythology, it begins to lose its power. Viewe...